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   No of Download : 8    Submit Your Rating     Cite This       Full Article
Abstract

In an era of Globalization and liberalization, the advertising industry has seen a growth across the world. With the growing market there are lots of competitors who are making up in this industry and thus leading to competition in market. Celebrity Endorsements have been highly used in Indian context and has become a worldwide phenomenon in the field of advertising. Bubbling out amazing results in brand building and brand loyalty, celebrity endorsements in some cases have been seen influencing the decision making process of consumers. Celebrity endorsement is very popular and widely used in advertising. From magazines to TV advertisements, from toothpaste to luxury goods, celebrity-endorsed products have penetrated almost every aspect of our lives. This research paper provides an insight into the concept of celebrity Endorsement along with the returns and risks that are associated with it.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
Abstract

एक बालक किसी भी राष्ट्र की रीढ है। आज का बालक कल का नागरिक है तथा भावी राष्ट्र का निर्माता है। अतः राष्ट्र के भावी निर्माता को शारीरिक,मानसिक,सामाजिक तथा आध्यात्मिक सभी दृष्टिकोणों से परिपक्व केवल षिक्षा के माध्यम से ही बनाया जा सकता है। भारत की वर्तमान षिक्षा व्यवस्था में प्रारंभिक षिक्षा का अत्यंत महत्वपूर्ण स्थान रहा है। प्रारंभिक षिक्षा ही आगे की षिक्षा का आधार हैै । प्राथमिक षिक्षा को सर्वसुलभ एवं अनिवार्य बनाने हेतु शासन द्वारा विभिन्न योजनाओं व अभियानों को लागू किया जाता हे, जिससे 7-14 वर्ष तक के बच्चों को निःषुल्क षिक्षा दी जा सकें तथा अप्रवेषी एवं शाला त्यागी बच्चों को षिक्षा की धारा से जोडा जा सके। ऐसी स्थिती में स्कूलों में छात्रों की संख्या में वृद्धि करने , षिक्षा की गुणवत्ता में सुधार करने हेतु शासन द्वारा सर्वषिक्षा अभियान को आरंभ किया है जिसके अंतर्गत प्राथमिक स्तर के सभी छात्रों को अनिवार्य एवं निःषुल्क षिक्षा का प्रावधान है।

   No of Download : 12    Submit Your Rating     Cite This       Full Article
Abstract

बालक की सर्वप्रथम पाठषाला उसका अपना घर होता है , एक बालक का चरित्र, बोलचाल और व्यवहार रहन सहन सभी अपने परिवार की संस्कृति के अनुरूप् होती है बालक अपने परिवार के सदस्यों से सीखता है। अतः यह कहा जा सकता है कि बालक का व्यक्तित्व उसके अपने परिवार की संस्कृति से प्रभावित होेता है इसकें पष्चात इसी संस्कृति के साथ वह विद्यालय में प्रवेष करता है। प्रस्तुत षोध मे परिवार के वातावरण का विद्यार्थियों की षैक्षिक उपलब्धि पर पडने वाले प्रभाव अध्ययन किया गया है। प्रस्तुत षोध में संबंधित प्रदत्तों के संकलन हेतु प्रो. बीना षाह (1990) द्वारा निर्मित गृह पर्यावरण सूची का प्रयोग किया गया है। तथा न्यादर्ष चयन हेतु यादृष्चिक विधि का प्रयोग किया गया तथा निष्कर्ष में यह पाया गया कि प्रतिकूलित वातावरण में रहने वाले विद्यार्थियों की अपेक्षा अनुकूलित वातावरण में रहने वाले विद्यार्थियों की शैक्षिक उपलब्धि का स्तर उच्च होता है।

   No of Download : 5    Submit Your Rating     Cite This       Full Article
Abstract

As the current scenario many practices and research are taking interest on spirituality impact job attitude in work place or not and, this study used primary and secondary for finding about is there any significant of spirituality job attitude in the work place in Indian context. As study as demographic based, researcher taken quota sampling technique for collecting date, here study conduct gender and age of experience basis. For finding is there spirituality difference come on job attitude in work place or not Measure factors are looks much important to develop effectiveness and efficiency for developing spiritual environment in work place

   No of Download : 19    Submit Your Rating     Cite This       Full Article
Abstract

To ensure the successful implementation of total quality management one need to understand the basic elements which help the organisation to keep each and every single aspect in place. As total quality management is a change philosophy it is necessary to make people accept the change. Continuous improvement, employee involvement, communication, recognition, integrity, ethics, teamwork are some of the element to preparing for change and helps the organization to institutionalize change as a permanent part of it. This study give emphasise to the different components of management that leads to the successful implementation of total quality management and also to impart change as a part of organisation culture.

   No of Download : 9    Submit Your Rating     Cite This       Full Article
Abstract

Child bearing is one of the hazardous experiences that women engage in bringing new life to this world. At the time of Pregnancy every women take care her health with good nutrition even take good nutrition, child death rate increased in early days. According to World Health Organization survey estimates that the developing countries, every year 50% of the women lose their life in the process of reproduction. In 2011 WHO estimated for every maternal death an estimated 30-50 woman suffer Pregnancy related to various health problems such as short and long term maternal disabilities and illness. In developing countries 15-49 aged women Pregnancy are complicated that leading causes of death and disability.

   No of Download : 5    Submit Your Rating     Cite This       Full Article
Abstract

According to World Health Organization survey estimates that the developing countries, every year 50% of the women lose their life in the process of reproduction. In 2011 WHO estimated for every maternal death an estimated 30-50 woman suffer Pregnancy related to various health problems such as short and long term maternal disabilities and illness. In developing countries 15-49 aged women Pregnancy are complicated that leading causes of death and disability.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
Abstract

There are numerous factors which affect the career decision of higher secondary students which includes parents’ choice and expectations, students’ own interest in a specific field, independence to work in future, location of institute, financial aspect and many more. Studying these factors is important for students as well as for parents so that students can take the right decision and parents can support them and can guide them accordingly.

   No of Download : 13    Submit Your Rating     Cite This       Full Article
Abstract

The Chakpas are a very important people group without them the history of Manipur and Christianity in Manipur is incomplete. The Chakpas were one of the earliest settlers in Manipur at the same time Angom Porom Singh the first man to be converted to Christianity was a Chakpa, man of Phayeng.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
Abstract

Indian cement industry is the second largest in the world. The largest being china. The cement industry is the second main industry in India. The general concept exists that financial leverage has significant impact on the financial leverage. The study main aim to find out the positive relationship with the financial leverage. The study used correlation analysis for the analysis of the data. In this study financial leverage as independent variable and financial performance as dependent variable which are measure by ROA, ROE, Sales Growth, N.P.Margin ,EPS. The results show the positive relationship of Ultratech cement debt equity ratio with return on assets, net profit margin, return on equity and negative relationship of debt equity ratio with earning per share and sales growth. The results show the positive relationship of Ambuja cement with all the financial performance. The result of the shree cement ltd shows negative relationship with EPS and net profit margin and positive relationship with ROA, ROE, and sales growth. The results show the positive relationship of acc and ramco with all the financial performance. The Birla corp., J.K.cement, India cement, and j.k.lakshmi cement shows the negative relationship with the entire financial performance indicator.

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